Excite OOH is a global out-of-home advertising agency with a presence in over 100 countries.
Vast global reach ensures diverse audience targeting and extensive market penetration for international campaigns.
Unparalleled access to a high-value, global traveler demographic in major international transit hubs.
Massive scale of audience engagement, offering widespread visibility and impact across numerous locations and demographics.
High visibility in busy areas ensures maximum exposure and brand recall for diverse, international audiences.
Captures daily commuters and travelers, offering consistent, repeated exposure in high-traffic urban transit systems.
Targets international traveler's with high dwell time, ideal for reaching affluent, global demographics.
Offers mobile advertising, reaching varied locations and demographics, ideal for city-wide brand exposure.
Essential for building long-term client relationships and ensuring reliable, transparent international OOH campaign management.
Quick turnaround times and efficient campaign execution are crucial in the fast-paced, global advertising landscape.
Streamlined processes and clear communication make international OOH campaign planning and execution more accessible and effective.
Understanding Local Markets: Each country or region has its own cultural nuances, consumer behaviors, and preferences. It’s crucial to research and understand these aspects to tailor your message appropriately.
Compliance with Local Regulations: Advertising laws vary significantly across countries. Ensure compliance with local regulations regarding content, placement, and size of OOH advertisements.
Choosing the Right Locations: The effectiveness of OOH advertising heavily depends on location. High-traffic areas, relevant demographic hotspots, and locations with high dwell time should be prioritized.
Cultural Sensitivity and Relevance: Messages should be culturally sensitive and relevant. This might involve language translations, using local idioms, or adapting visuals to resonate with the local audience.
Budget Allocation: International campaigns can be costly. Allocate your budget wisely, considering factors like the cost of prime locations, production, and local partnerships.
Technology Integration: Consider incorporating digital technologies like QR codes, AR, or interactive screens for a more engaging experience.
Measuring and Analytics: Plan for how you will track and measure the campaign’s effectiveness. This might involve setting up specific metrics or using technology to gather data.
Partnerships with Local Vendors: Collaborating with local advertising agencies or vendors can provide valuable insights and help navigate logistical challenges.
Billboards: Traditional and digital billboards are the most common form, placed in high-traffic areas.
Transit Advertising: Ads on buses, trains, taxis, and inside airports and subway stations.
Street Furniture: Advertising on bus shelters, benches, kiosks, and telephone booths.
Digital Signage: LED and LCD displays that show dynamic content, often in urban centers.
Point of Sale Displays: Ads placed near retail checkout areas.
Mobile Billboards: Advertisements on trucks or trailers, offering mobility.
Guerrilla Advertising: Unconventional, creative installations in public spaces.
Building Wraps: Large-scale ads covering buildings, often used in urban centers.
High Visibility: OOH ads are visible to a large number of people, including locals and international tourists.
Diverse Reach: It reaches a wide demographic, irrespective of age, gender, or income level.
Contextual Impact: Strategically placed ads can target specific consumer behaviors relevant to the location.
Brand Awareness: Large, visually appealing ads create significant brand recall.
Integration with Digital: Combining OOH with digital campaigns can lead to a broader, more interactive reach.
Define Your Objectives: Clearly define what you want to achieve – brand awareness, product launch, event promotion, etc.
Research Your Audience: Understand the demographics, behaviors, and preferences of your target audience in different international markets.
Choose the Right Formats and Locations: Based on your research, select the OOH formats and strategic locations that best suit your campaign goals.
Develop Culturally Relevant Content: Create content that resonates with each specific market, considering language, cultural nuances, and local trends.
Partner with Local Experts: Collaborate with local advertising agencies or experts who understand the regional market and can navigate local regulations.
Set a Budget: Determine your budget, factoring in production, placement, and any additional costs like technology integration or local partnerships.
Plan for Measurement and Analytics: Establish how you will measure the campaign’s success and gather data for analysis.
Launch and Monitor: Launch your campaign and continuously monitor its performance, making adjustments as necessary.