Programmatic ooh

What is programmatic Digital Out-of-Home advertising?

How does programmatic actually work?

Programmatic Digital Out of Home (DOOH) platforms automate the process of buying and selling advertising space on digital screens using sophisticated algorithms. This automation involves several technological processes and interactions.

On one side, there is a supply-side platform (SSP) where DOOH media owners list their available advertising inventory. This inventory can include various types of digital screens, ranging from those found in shopping malls to large digital billboards.

On the other side, there is a demand-side platform (DSP) where brands and advertising agencies can access and bid on the available advertising inventory listed by the media owners. The DSP also serves as a control panel for advertisers, enabling them to plan and manage their campaigns. Through the DSP interface, advertisers can easily upload new creative content or modify their targeting criteria by simply logging into the platform.

Programmatic Digital Out of Home

benefits of programmatic ooh?

Improved targeting and relevance

  • Programmatic DOOH allows advertisers to leverage data and technology to target specific audiences based on factors like location, time of day, weather, and consumer behaviour.
  • This enables more relevant and personalised ad experiences, increasing the likelihood of engagement and conversion.

increased efficiency and flexibility

  • Programmatic platforms automate the buying and selling process, reducing manual work and streamlining campaign management.
  • Advertisers can easily adjust their budgets, targeting criteria, and creative assets in real-time, providing greater flexibility and control over their campaigns.

transparency and measurability

  • Detailed insights into ad impressions, engagement rates, and audience demographics allow advertisers to make data-driven decisions and optimize their strategies accordingly.
  • The increased transparency also helps to build trust between advertisers and media owners, as both parties have access to the same performance data and can collaborate more effectively to achieve shared goals.

How to get started?

If you’re new to programmatic Digital Out of Home (pDOOH) advertising and want to get started, we can help.

We’ll work closely with you to understand your campaign goals and target audience, guiding you through the process of selecting the most effective pDOOH platforms and screens for your needs.

Our team of experts will assist in developing compelling ad creatives optimised for your chosen screens, ensuring your message stands out.

We’ll handle the technical aspects of setting up and managing your pDOOH campaign, providing real-time performance monitoring and data-driven optimisations to maximise your results.

With our support, you can leverage the power of pDOOH to reach your target audience at the right time and place, driving increased brand awareness and engagement.

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London Underground Programmatic DOOH

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