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Creative OOH Ideas
Screen Wrap
Wrap an entire digital screen, available within train stations and with digital bus stops, this allows you to add custom branding and dominate the screen. This example shows life-sized KitKat wrapper installation on a brick wall that cleverly uses the brand's iconic packaging as the entire structure.
3D Billboards
You can add 3D elements to traditional paper billboards to create eye-catching installations that are guaranteed to grab attention. Available across selected roadside sites throughout the UK. This example features a Habitat billboard with a 3D vase and realistic tulips that extend beyond the frame, creating a striking visual effect for passing traffic.
Custom Objects
Build custom three dimension objects which can be placed in high footfall areas such as train stations and shopping malls. These can be combined with multi-sensory experiences e.g. scent, audio, etc. This example showcases a a large-scale 3D shopping bag in a mall setting that serves as both advertising and a directional marker.
Interactive OOH
Using the power of digital and programmatic technology, you can create fully interactive digital screens. This can include augmented reality, temperature activations and much more. This Quaker Oats example features a bus shelter with thermal imaging technology that shows pedestrians in heat vision format, connecting to the "colder day" campaign theme.
3D Digital OOH
3D out-of-home advertising creates immersive, attention-grabbing experiences by adding dimension and unexpected elements to digital creative. These installations use 3D anamorphism to create optical illusions where objects appear to break free from their rectangular frames. This example from nākd perfectly demonstrates this powerful capability.
Wall Murals
Wall murals transform urban landscapes by converting blank building sides into powerful canvases for artistic expression and brand messaging. These large-format installations create neighbourhood landmarks that generate social media buzz while connecting with local communities.
Get A Quote Today
Have an idea for a creative activation?
Please fill out this form and one of our team will be in touch to help you get started.
Benefits of Creative OOH?
1. Breakthrough Attention
Custom 3D billboard extensions and interactive outdoor advertising displays physically interrupt city landscapes in ways digital media cannot.
Special build OOH advertising transforms ordinary spaces into extraordinary brand experiences, creating memorable moments that dramatically increase dwell time and engagement compared to standard billboard formats.
2. Extended Campaign Reach
Experiential billboard campaigns generate substantial earned media value beyond their physical location.
Building wrap advertising and immersive out-of-home media installations naturally drive social sharing and often attract London press coverage—multiplying campaign impressions and effectiveness metrics without additional media investment.
Planning & Activation
Frequently Asked Questions
A special build refers to a custom out-of-home advertisement that extends beyond traditional flat billboard formats. These installations incorporate three-dimensional elements, moving parts, special lighting, or interactive features that break out of the standard rectangular frame to create more impactful and memorable brand experiences in public spaces.
We employ multiple measurement strategies including footfall analysis, dwell time, social media mentions, earned media value, brand recall studies, and where applicable, direct conversion tracking through QR codes or custom URLs. These metrics are compiled into comprehensive post-campaign reports that demonstrate both immediate impact and long-term brand value.
Absolutely. Modern special builds frequently combine physical structures with digital screens, motion sensors, cameras, touch interfaces, or mobile connectivity. These hybrid installations can respond to weather conditions, pedestrian movements, social media activity, or direct user interactions, creating dynamic experiences that evolve throughout the campaign period.
Prime locations include high-footfall areas with sufficient dwell time for audience engagement. Shopping districts, transportation hubs, event venues, and busy pedestrian intersections deliver optimal visibility. For building wraps and large-scale installations, structures with high visibility from multiple vantage points provide maximum impact and value.
