London Taxi Advertising
London Taxis constantly move through busy urban areas, exposing ads to a large, diverse audience throughout the day.
Advertisers can tap into the iconic history of the classic black cab, to raise brand awareness across the city.
Taxi Advertising Formats
Taxi Supersides
Taxi Supersides are large advertising panels attached to the sides of taxis. They offer a prominent display area for branding, product visuals, or promotional messages. Supersides are highly visible across London and can generate significant exposure as taxis navigate through busy streets.
Taxi Liveries
Taxi wraps, also known as liveries, involve covering the entire exterior surface of the classic London taxi with vinyl graphics, creating a striking and attention-grabbing display. These wraps can feature brand logos, product images, or creative designs, effectively turning the taxi into a moving billboard.
Taxi Tip Seats
Taxi tipseat advertising utilises the fold-down seats in taxis. When not in use, these seats reveal an advertising space on their underside, facing the main passenger seats. This method provides eye-level exposure to a captive audience during their taxi journey, offering advertisers a unique opportunity to reach consumers in an uncluttered environment.
Benefits of London Taxi Advertising?
Mobile Visibility
Taxis travel throughout cities, exposing ads to a wide audience across different neighbourhoods and demographics. This mobile nature allows advertisers to reach people in various locations throughout the day.
High Impressions
Taxis operate for long hours, often in high-traffic and densely populated urban areas. This results in numerous daily impressions, as the moving advertisements are seen by pedestrians, other drivers, and passengers.
Cost-effective
Compared to traditional billboards or other forms of outdoor advertising, taxi ads can be more affordable while still providing extensive exposure. The cost per impression tends to be lower due to the high visibility and mobility of taxis.
How to advertise on London Taxis?
Frequently Asked Questions
The cost of taxi advertising varies widely depending on factors such as location, campaign duration, number of taxis, and ad format. Generally, prices can range from a few hundred pounds per month for a single taxi to tens of thousands for a large-scale campaign across multiple cities.
Taxi advertising is effective due to its high visibility and mobile nature. Studies have shown that it can increase brand recall and purchase intent. However, exact effectiveness depends on factors like ad design, campaign duration, and target audience alignment.
Large, densely populated cities with heavy traffic and a strong taxi presence tend to be most effective for taxi advertising. Cities like London, Manchester, and Edinburgh are often considered prime locations. However, the “best” city depends on your target market and campaign goals.
The ideal duration varies, but most experts recommend a minimum of 3-6 months to achieve significant impact. Longer campaigns (6-12 months or more) often provide better results in terms of brand recognition and recall.
While not as precise as digital advertising, you can target to some extent with taxi advertising. Some companies offer options to advertise on taxis that primarily serve certain neighbourhoods or routes.
